The idea of a new advertising format on the roads has been developed

The idea that appeared years ago has been gaining more and more "weight" lately. It consists in projecting onto the screens near the roads not a static picture, but changing the advertisement depending on who exactly happened to be nearby. The camera located a few hundred meters away will analyze the numbers of approaching cars and compare them with the database. After identifying who exactly is approaching, the system will view the driver's preferences. If the advertising agency in charge of the billboard has someone among its clients who has something to offer the driver, an image of the corresponding product appears. At the same time, among all the people in the district, the most solvent is chosen, for whom the advertisement will be shown.

The driver's preferences will be determined through a network of similar billboards with cameras installed at key points in the city. A single database will record exactly what the car owner has visited recently – clothing stores, a library, a hospital, went to the airport, a shopping mall or other places. Statistics will be collected to help identify interests and needs. It is likely that one of the criteria will be the brand and estimated cost of the car, indicating the level of well-being of the buyer.